Jacksonville Dental Marketing Tips

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Here’s What You Need To Know To Get Your Money’s Worth.

Just imagine this: Your dental practice has become so popular that you’re asked to make the rounds on all the daytime talk shows where you get to show b-list celebrities how to whiten their teeth using baking soda, strawberries, and a charcoal briquette. Pretty awesome, right?

OK… well you might not want to be a celebrity dentist but I’m sure getting more leads and more patients is probably pretty high on you list to grow your dental business.

Dentistry is a hugely competitive field no matter what state you’re in. Cities like Los Angeles have well over 10,000 listings of dentists just on Yelp. There’s a dental office on every block and in every strip mall in every major city. That’s a lot of competition to go up against and if you’re not equipped with the right marketing tools you’re going to end up with their scraps.

You need to make yourself knowledgeable on what dental internet marketing strategies ACTUALLY work to help grow your practice. Once you understand these dental marketing tactics you can ask your SEO company specifically how they are doing these tasks and make them show you reports on how they accomplished these goals. If they can’t, it’s probably time to kick them to the curb and look for someone new.

Here’s What your SEO Company SHOULD be doing for you:

-Optimizing Your Website for SEO

-Monitoring your AdWords Daily and Making Good Adjustments

-Claiming and Managing Your Local Listings and Review Sites

-Managing Your Dental Office’s Yelp and Actively Helping You Push to Get Good Reviews

-Creating New and Engaging Content About Dentistry on Your Website

-Promoting Your New Unique Content Though Article Share Sites and Social Media

-Building Strong Backlinks with Reputable Sites to Your Website

-Auditing Your Dental Office Manager and Making Sure They are On Task

-Helping You Build a Good a Good Sales Funnel So Your Leads Turn Into Patients

-Give You Easy to Understand Reporting and Statistics

Building Strong Backlinks

In order for your dental website to rank well on Google you will need to build a good reputation on the internet. How do you do this? You need to gain trust with Google by building strong backlinks from other dental related websites. When Google sees that a reputable dental related website or blog links to your website it basically says to itself, “Hey, this trustworthy site thinks that this dental website is worth mentioning. Let’s bump it up a few ranks.” With enough strong backlinks, over time your dental website will move up to the front page for the keywords you want to rank for.

Managing Your Yelp and Review Sites

You might really hate Yelp but the fact is it is the first thing most people will see about your dental practice. You can’t hide from Yelp because it’s the users who drive your listing even if you didn’t create one for yourself. A good dental internet marketing company will be constantly pushing you to get good reviews and helping you develop new strategies on how to get happy patients to leave reviews. There are also other review sites like Google My Business, Yellowpages, Superpages, Manta, and many others that they should also be managing for you.

When you do get a bad review (it’s inevitable, there’s always a person that leaves one) your dental marketing team should notify you of it and coach you on how to draft a helpful response. Many times a customer will increase their rating of you or if they don’t, other patrons will see that

Optimizing Your Website for SEO

Your dental website needs to be optimized for SEO in order to rank well on Google. There are many things Google looks for such as mobile responsiveness, meta tags and descriptions, webpage load times, proper HTML and CSS, etc. All of these issues need to be addressed in order to build a good foundation for your dental internet marketing. Your website needs to work well and convert well in order to maximize your investment. You may want to check out Jacksonville Dental for more.

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Claiming and Managing Your Local Listings

If you want to draw patients from outside your city or just from your local competitors you have to start somewhere. Your dental internet marketing company should make sure you first dominate the city your office is in and then expand from there. A big part of this is making sure all of your Local Listings and Review sites are claimed and well reviewed. The more presence you have in your local areas the better you will show up on maps and Google searches. Eventually your website will start ranking for other surrounding cities and if your SEO team is doing their job you’ll be pulling in patients from all over the state.

Creating New and Engaging Dental Content

Google loves new, fresh, and engaging content. The more interesting and genuine your dental content is, the more Google values your website. Many dental marketing companies claim to write unique content for your website but actually just cut and paste articles from other places. Make sure your SEO company is actually researching and providing share worthy content that engages your visitors. Take some time to read the content your dental SEO company has been writing for you. If it’s junk to you then Google probably also thinks it’s junk and won’t care about it.

Promoting Your Unique Dental Articles

Just creating articles doesn’t work anymore. An old outdated SEO strategy was to create tons of meaningless content and stuff as many dental related keywords as possible (e.g. Dental Implants, Cheap Dental Implants, Low Cost Dental Implants, etc.) into an article in hopes Google’s robots pick it up and rank it well. This is bad blackhat practice. Google wants to see people talking about your article, linking it, referencing it, and discussing it. A good dental SEO company will focus less on creating mass amount of content and instead allocate resources into promoting the good engaging articles they have written for you.

Managing Your Dental AdWords

Many of you have probably already tried AdWords for your dental practice and haven’t seen a good return. Sometimes it feels like you’re just throwing money away every month. AdWords is very tough space because you’re constantly competing with hundreds of other dentists and companies with budgets that might just blow yours away. Some dental companies spend between $10,000 – $60,000+ a month just on AdWords. If you’re managing your own AdWords yourself it is very unlikely that you have the man hours to properly use its features to the fullest to get the most out of your budget. With keywords costing between $2.50 – $8.00 a click you need to be very careful and adapt new strategies quickly. The same concerns go along with having your website designer or IT profession who aren’t experts at AdWords managing it for you.


Important Things To Know About Dentist

Have you ever taken your children to the dentist, and they whimpered all the way home? Have your kids developed an irrational fear of your doctor and will go to great lengths in order to avoid going for appointments? You need to find a family dentist who resonates well with your children. This is a mountain of a task, since most dentists instill fear in a patient, once they don on that mask. However, there are dentists who are good at making you feel at ease, and you actually get surprised when you do not feel that much pain ensuring the whole operation. So how do you know that a dentist will be good for your family? H. Peter Ku, D.D.S., PA

Look for qualities that you admire

The qualities of the dental surgery will tell you whether the dentist is a good one or not. A good dentist will go a long way to ensure that pain is the last thought on your mind. The dentists will have provided ways in which to keep the mind occupied, such as entertainment for children, and interesting reading material for the adults. The dentist should also instill the proper dental hygiene practices I the children. They need to know that if they do not, then they will have to come back and face that big metal needle. The dentist and staff should be well trained on handling children. They should know how to give this information to children. The dentist should also know how to keep appointment times. A good dentist knows how long a procedure will last and he knows that you do not want to wait for long, so he will calculate his time properly, ensuring that you arrive 5 to 10 minutes before the patient ahead of you leaves.

Look for qualities that you children will be drawn to

It is important that the dentists keep the place interesting for the children. The staff should know how to field curious questions. The dentists should have dental supplies that are flavored so that the children can enjoy the process even though uncomfortable. The children will always remember how much fun they had when they were at a particular dentist, and getting them to another appointment will not be too difficult. The dentist should also tell the child that the whiny grill is some form of novelty tool from the future so the children do not fear it.

Emergency Help

Sometimes your child may develop a toothache in the middle of the night. Unlike adults, who may brave the pain till the next morning, a child will scream the whole house down. The dentists should be prepared to deal with such emergencies. Sometimes an accident can happen when a child is playing with friends, and the dentist should find time to come and treat the child. Before you decide on the dentist to use, you should examine their policy on emergence dental calls. Good sense dictates that you should research the dentist well before you commit your family into his care.


Want To Know More About Mark C Marchbanks DDS?

Nowadays everything from a full mouth reconstruction to a simple teeth whitening can be done in as little as a one office visit, or two. Dental clinics you might consider for your dental needs must have skilled teams of certified professionals who can help you get the smile you have always dreamed of. Perhaps the most exciting thing about these clinics are the state of the art equipment that they have and the holistic outlook they possess. Instead of treating you as just a set of teeth, the staff of these clinics do everything with the goal of treating the entire person- you.

Get the facts about  Mark C. Marchbanks, D.D.S. see this.

Some of the great things these clinics offer aside from exceptional dental work are before and after services. Not only will they pick you up at your place and drive you back, but at the clinic itself they offer complimentary foot massage to help you relax, free of charge Internet service in the lounge area where there are beverages and snacks for while you wait, blankets, and nanny services. Before your appointment they also offer reflexology services to help reduce any anxiety you may be feeling.

dentistsBefore any of the services are performed, the staff will take digital x-rays, reducing your exposure to radiation by 90% over traditional x-rays. They will assess any old fillings and remove any that might contain toxic materials, including mercury. Then the staff will guide you in assuring that you pick the proper treatments to give you the long lasting smile you should have been born with.

If you go to the dentist abroad, the accredited doctors and staff in many countries speak a number of languages. Interpreters are available for a wide range of other languages on request. The entire point of the clinic is to make the experience as pleasant as possible for the guest in hopes that the positive experience forges a lifelong bond between the clinic and the patient.

There are a number of services offered, either in package deals or standalone. Laser teeth whitening is one of the most widely requested procedures, and can be completed in a single visit. Dental implants, crown/porcelain veneers, and bridge work can be done in two visits, typically less then 24 hours apart. Bondings, gum lifts, aesthetic dentures, and cosmetic fillings are also offered and may take two visits several days apart. No matter how complicated your personal dental work needs to be in order to repair your smile, if you find the good dental clinic with qualified dentists, you will have the smile of your dreams.